Getting publicity these days is easier than ever before. This is thanks to easy access to the Internet and various types of social media. Most of our day revolves around chatting with friends, browsing posts, or watching videos.
Let's look at the most popular and known by everyone website, YouTube. On this platform, we have access to a very wide range of content, and many people have made a name for themselves just by creating videos for this portal. But how to start a YouTube channel? How to make it a success? How to become recognized on the Internet?
1. Purpose and theme of the channel
You need to start with the basics, think about why you are creating a YouTube channel. Do you want to promote yourself, your business, share your passion? Stick to your goal, it will help you select the right topics for the videos you will create. But don't be repetitive, listening to the same thing all the time may simply bore your audience. It's best to talk about something that interests you, naturalness is important.
2. How to make a YouTube channel?
- The first step is to create an account on YouTube or log into an existing one
- Click on the user icon in the top right corner of the screen
- Go to your account's YouTube Settings
- Click on Create a new channel
- Add your channel or brand name and click create
- Verify your channel at "channel status and features" (you will gain access to more options)
3. Take care of the aesthetics
Once you have created a channel, it's worth thinking about its appearance. Remember that you can only make a first impression once! The profile picture and banner are very important elements of a YouTube channel. Graphics should be related to each other, and nicely composed. It is best to put your logo, name, or slogan in the center of the picture. To make changes to your profile, you need to select the "Customize Channel" option in the upper right corner.
4. Focus on a specific audience group
Choose the audience group you want to target with your videos. This will help you customize your behavior, the language you will use, and the very nature of your recordings. It's also important that the subject is appropriate for a specific age group. You need to create videos in such a way as to make them interested.
5. Audio and video equipment
Don't worry about the best quality equipment at first. Record to learn from your mistakes and train yourself. Only over time, as you learn how to become a YouTuber, can you invest in more professional equipment that will make your job much easier. You will need a tripod, camera, microphone, good lighting, and some video editing software. Over time, you will find out what conditions you work best in and adjust your equipment accordingly. Remember that the quality of the audio you record must be just as good as the quality of the video, don’t focus on just one.
6. Start recording
You learn best with practice. You need to break through and create your first recording. Each subsequent recording will come out better and better. It takes some time to implement yourself in the operation of all equipment and programs, but the most important thing is that you do not get discouraged.
7. Optimize for search
When adding a video to your channel, you need to give it a title, tags, and description. It's important that you use as many Keywords as possible. They will make your videos easier to find in the browser. Familiarize yourself with the workings of SEO on YouTube, this will greatly help you create better reach.
8. Be systematic and consistent
To keep regular viewers, you should add content to your channel once a week. Also, keep in mind such options as live videos and YouTube Shorts so that you can keep in touch with your viewers. Respond to their comments, react to your videos, and make them feel noticed.
It's also important to be consistent in your efforts. Your channel can't be a chaotic collection of videos talking about everything and nothing. Have your goal in mind and the specific topic you are focusing on.
9. Promote your channel
Using other Social Media can have a very positive impact on the growth of your channel. Advertise newly added videos on Facebook, Instagram, and LinkedIn - anywhere people interested in your content can find you. Promote yourself, announce new videos on social media, and keep in touch with viewers. Make a name for yourself and your brand.
10. YouTube Analytics
Use statistics that can give you tips for further development of your channel. YouTube's analytics will give you information about the people watching your videos, their age, and background. This feature will also help you track the popularity of your videos, you will be able to determine which are more likely to be watched and think why.
Is it worth it to be a YouTuber and how to make a name for yourself?
Having a channel on YouTube involves a lot of work, but if you are motivated, and have an idea that you will be able to bring into life, then, by all means, it is worth pursuing this career path. The most important thing is to be authentic in what you do. As far as the financial issue is concerned, some YouTubers earn millions of dollars a year just from creating videos, but getting to that level requires entering into partnerships with other well-known creators, advertising products and constantly promoting your channel.
We hope the advice we've presented will help you become a YouTuber, or perhaps inspire you to take action.
Now you know how to start a channel on YouTube, now all that remains is to act!
