We have reached a point in the world where, in truth, all available means of advertising or promotion have already been used. People are busy, they don't have the time or even the inclination to waste precious moments watching ads on TV, listening to them on the radio, or reading them in newspapers. Most often, we simply change a TV channel, radio station, or page in the newspaper and continue to enjoy a moment of relaxation. But what can a company do to attract consumer attention? Which way to go so as not to be left out?
Our advice is to create videos that will promote your brand or business. You can share your content on your company's website and social media, the main thing is to get the widest possible audience.
What is video marketing?
Video marketing is one of the most effective strategies of online advertising. It allows a specific business to advertise, share information, successes, or promotions. This is done in the form of shorter and longer videos, aimed at attracting the customer's attention as much as possible and encouraging them to use specific services or products. In addition to the creation process itself, this strategy also includes publishing and managing content, including maintaining contact with the audience. These materials are most often shared on companies' websites or their social media accounts, such as YouTube, Instagram, or even TikTok.
Check out HERE our ways to earn money effectively on YouTube. Have you heard of them before?
What types of videos can you create?
Presenting products and offers
With the help of video, you can introduce your audience to your products, their use, and your company's innovative ideas that set you apart from the competition. The interesting form of the footage, appropriate sound and video quality, and appropriate behavior of the presenter will certainly improve the image of your brand.
This technique was used by Apple in the promotion of the new iPhone 14, HERE you can see what it looks like.
Instructions
Showing how a product works can be a very great idea. Especially nowadays, when people search the Internet on a daily basis for information on how something works. You can create videos regarding how your product works and familiarize potential buyers with it.
Once in a while IKEA adds videos with instructions for assembling their products, HERE you can see one of them.
Guides and tips
You can give your audience all kinds of advice and instructions on topics in which you specialize. You can also seek out other experts and ask them to speak on a specific topic. Although guides are usually associated with amateur videos, high-quality footage is sure to help build customer confidence.
Viral videos
Make people laugh, squeeze out tears, and get the viewer interested. The more viewers you have, the more profit you make, and your company gets more publicity. If you create attractive content, more people will follow you, which will increase the popularity of your company.
Introduce your company from the inside
In these videos, you should show that your company is not just spinning cogs and products. You should show the people who work there, the conditions under which you work together. Anything that will show you and your company in a warm, positive, and natural light.
Google on its TikTok account sometimes adds videos showing a day in the life of an employee, HERE you can see what it looks like.
Why has the video form become so popular?
Recently, short videos have become very popular, mainly because of the small amount of time the viewer spends on it and, most often, attractive execution. Many sites have taken advantage of the system pioneered by TikTok of scrolling endless content. This is usually content that is tailored to the user in some way, based on their searches or likes. This makes it possible to reach a very wide audience, of all ages and all over the world. Shorts on YouTube and reels on Instagram work on the same principle.
How does the video form affect your audience, and why should you use it?
Video content is very often much easier to digest because of the ease of transmission. The combination of image and sound gives us the opportunity to reach the audience through more than one sense. Another advantage of using this form is also its attractiveness. It does not have to be dry information, told in a boring and monotonous way. The attractiveness here lies in the form in which we give the audience pieces of information about us, the company, or the product. You can amuse, surprise, sadden the recipient, or even make him wonder - it all depends on you and your idea. This form has a positive effect on the recipient even due to the fact that he does not have to devote all his attention to watching videos, he can take care of other things at the time.
Sharing videos on portals, with a link to the company's website, can significantly increase the number of visits to it, and thus also the popularity of your brand. Another advantage of using this strategy is the relatively low cost that a company has to put into this endeavor. Adding videos to platforms or company website is free, and the only cost generation may be the purchase of equipment and editing software, which makes the video creation process much easier. This activity also helps build a positive corporate image and can help you stand out from the competition.
How to make business videos?
1. Idea and purpose
The most important thing is to have an idea and a person responsible for bringing it to life. You need to create the video in such a way that it fulfills the goal you have set for yourself. The goal could be to increase your brand recognition, increase sales, or find a new 1,000 customers. It doesn't matter what the goal is, it's important that the videos help you achieve it. It's also a good idea to plan at the outset what target audience you want to aim for while creating a video and adjust the content under that.
2. Recording and equipment
Of course, professional equipment is very useful, but it is also not necessary at the beginning. Some videos should be recorded as if they were recorded just like that, naturally and with a touch of improvisation. There are a few things you can find useful like tripod, good camera, microphone, lighting, and video editing programs. Various types of business video makers are also available online, where you can use ready-made templates and other effects that can help you in the creation process.
3. Editing and sending out into the world
Most video editing software is paid, but it's worth investing in it and making sure your works look professional. In applications such as TikTok, you can edit as you are recording as well as after, this obviously gives you fewer options, but it also takes less time. Places to share your business videos you need to depend on their duration. Shorter ones are best added on Tiktok and Instagram, or as shorts on YouTube. On the other hand, longer videos that convey more content are best added to the company's YouTube channel and the company's website. It's also good to promote new videos on social media.
Check 10 Tips for Starting a YouTube Channel in 2022.
Why is it important to create video content for your business?
Development is a very important factor, without it, your business will come to a standstill. By creating a business video you will reach a wider audience, gain new customers and build a more positive corporate image. In addition, it is an ideal way to advertise products and services you offer. You will gain new customers or maybe even enter into new partnerships. Ideas for effective promotion of a new product or service are HERE.
Creating a video, especially a business video, can be fun instead of just an obligation. You need to put a lot of confidence and commitment into it, and you will succeed in meeting the goals you set for yourself.
