Facebook is not just a site to waste time online. It's also a place where you can make money. But how to make money on Facebook? You need to tap into the raw power of popularity. Although Facebook is no longer as popular as it once was, it still has plenty of users. More than 2 billion people use Facebook every month, and 1.37 billion people use the social network every day - sometimes hundreds of times more than on Instagram or TikTok.
How to make money from Facebook
There are many ways to make money from Facebook, from affiliate marketing, to displaying ads via Messenger, to selling things on Facebook Marketplace. But before you start earning money on Facebook, consider the fact that even if you have a lot of followers, statistically only 5% of them will see your commercial post.
That's why making money on Facebook can be difficult. The sheer amount of Facebook users can make it difficult to stand out from the crowd. Facebook's algorithms only show a small number of posts from each person or fanpage. If a person only has a small number of Facebook friends, they won't be able to spread it very far - unless they share content so great that people share it many times, and it becomes viral. If you want to know how to make money on Facebook, you could learn how to create viral posts.
People are more likely to interact with their friends or small fanpages than with large company profiles. That's why it's better to try to establish yourself as an influencer... but on the other hand, having a company profile provides you with new opportunities to earn money. If companies handle their accounts well and share quality content regularly, Facebook will appreciate their efforts and increase their relevance scores.
Some of the ways described below require a company account, while others will work well with a regular user account. Many of them can be started any day. Some involve selling on Facebook directly, while others are strategies just involving Facebook to build popularity. Read on to learn more about how to earn money from Facebook!
Configure your Facebook Business account
If you want to make money directly from running a Facebook page, you need to meet the requirements of this platform, which you will find in your Facebook profile. Many of them are commonly understood, such as the lack of graphic or mature content.
Take a look at the Facebook Creator Studio app - under the "Monetization" tab you will find information and rules that govern running a page, content and also details like payments or ads. Select the pages you want to see if you can monetize them. You will also see other information about how a page can make money.
1. Add paid subscriptions to your site
If you want to monetize your Facebook profile directly, this is the most obvious way. Create a subscription so that your most loyal followers pay a set amount to fund your page.
This is a great way for creators, especially musicians and graphic designers, with large, active audiences to monetize their page and offer their fans discounts and exclusive content. Users can buy stars to tip you as a reward for interesting content - that way you know well what your fans want to see.
Your fans can, for example, pay $4.99 a month to get access to special content and offers - if you record a podcast, for example, there could be special episodes, if you draw, exclusive illustrations, and if you run a store: discounts and free delivery. This allows you to monetize your active audience and give users special content as a reward. The star feature allows brands to see what content generates the most engagement among fans.
However, the subscription system takes a long time to build. Only when you have 10,000 followers or more than 250 viewers, 50,000 likes or 180,000 minutes of video watched, can you offer subscriptions to fans.
2. Make money from Facebook videos
YouTube is one of Facebook's biggest competitors - and that's why Facebook videos work very similarly to YouTube. You can learn more about earning money on YouTube on our blog.
On Facebook, too you can make a video for your business and post it. When people watch your video, you can sell ads and make money. Facebook gives the video creator 55% of the money made and keeps 45%. This works well for longer content, and there's nothing stopping you from combining Facebook videos and sponsored content, for example.
However, Facebook video is also competing with TikTok - so Facebook wants to focus more on organic video content created specifically for the platform. Creators and influencers will be able to earn up to $4,000 per month by completing a series of "challenges," such as getting a certain number of views on Facebook.
However, you can only use this challenge feature if you are invited to do so. It appears that Facebook is targeting this feature to people who have many followers, for instance in the hundreds of thousands or millions. You also have to complete the first challenge within 30 days - but this is an option that TikTok does not provide!
3. Organize paid online events
During the 2020 pandemic, many creative people have organized all sorts of meetings and concerts online. With Facebook, you can engage your followers in a live event that they can watch in their own homes - the same as an admission ticket to your show. This is ideal for creatives and companies that want to move personal events online.
With your company website, you can host an event online and make money on Facebook using tickets and even merchandising. Fans can see a list of events and buy tickets directly on your fanpage, see how many other people will attend and receive reminders. Such a meeting engages fans, even if they are not all in the same place.
You create paid events using the Meta for Business application. You determine the price, its duration and who will participate in it yourself. Before you start creating paid events on Facebook, your account and page must meet Facebook's requirements for making money.
4. Sell stuffs on Facebook
If you don’t want to use your Facebook account directly to earn money, you can always try to use it to boost your sales results. Whether you run an online business or sell things you have crafted yourself, you can use Facebook to earn money via a digital storefront.
Running a social media profile, sharing viral content and purchasing Facebook ads all can drive customers to an external store front. Thanks to livestreaming and similar events you can establish your brand in the imagination of your users. Facebook lets you integrate your product catalog with your company fanpage and lets you link to relevant products when you post an image, video or even start streaming.
However, even ordinary users can leverage the power of local groups and Facebook Marketplace to sell their goods and services. By promoting your products directly to the potential customers, you can increase your investment more than if you bought Facebook ads. You can also drive interest to your other commercial projects, like your Kickstarter campaign or Patreon.
5. Find an affiliate program or create sponsored content
If you have gained popularity as a blogger or content creator, you can establish partnerships with brands.
You can make money through affiliate programs - you put links in your posts or profile to sell products. The retailer or store rewards you with a certain amount for each purchase made through these links. For example, Amazon has a competitive affiliate program that pays a percentage of every purchase someone makes after clicking through from your post, even if it's not something you're promoting.
You can also rely on sponsors and ads. If you gain a large enough number of followers, you can partner with companies that will pay you to showcase their products and services. This means that brands can give you free stuff or pay you to talk about their products and services - maybe a review or an open advertisement. However, it is worth warning your customers about this.
Sponsorships can be a good way to start making money as an influencer, but some online celebrities get enough sponsorships to support themselves.
Do you need a lot of likes to make money on Facebook?
Most of the new ways to make money on Facebook, such as ads and fan subscription services, are only available to pages that have more than 10,000 followers. However, that doesn't mean you can't make money on Facebook if you don't have that many followers. Other options, such as social commerce features, attracting traffic to your website and collaborating with other brands and influencers, do not have a lower limit on the number of fans you need.
Anyone can earn money using Facebook! Its features make it easy for creators, influencers and companies to monetize their pages and content. You can earn from ads, collaborate with brands, and leverage subscriptions. Facebook is also a useful marketing tool that you can use to gain customers for your online store or readers for your blog.