Companies often introduce their staff members on their websites with a page called "Meet the Team." The page allows users to connect to employees, which can enhance a company's reputation. Learning more about team pages can enable you to conceptualize how you want to deliver information about your coworkers to key audiences.
In this article, we discuss the purpose of a "Meet the Team" page, describe common elements you can find on these pages and list trending items to include on them with an example.
What is a "Meet the Team" page?
A "Meet the Team" page is a tab on a company's website devoted to introducing a company's employees to customers. This webpage also allows visitors to learn more about executives managing a company, which can establish credibility and promote transparency. Customers may prefer supporting a company that prioritizes availability and accountability.Having a "Meet the Team" page can also offer a competitive advantage over other companies that may not include this page on their websites. If a customer can see the faces of employees, they may be more likely to relate to that business and develop a professional relationship with those who work there. Depending on the size of a business, these pages can highlight an entire team or solely executive personnel.
Related: How To Create a Company Profile in 10 Steps (With Example)
Elements of an effective "Meet the Team" page
Here are some elements you might include on a team page of your company's website:
Employee information
A "Meet the Team" page aims to introduce employees, which is why employee information is prevalent. For each employee you highlight, try to add relevant details, such as name, position and years they've worked at the company. You might also add any major accomplishments or certifications they possess. Your customers may trust employees who have industry-related credentials, such as experience, education or awards.
Professional biographies
Along with basic information, it may be helpful to include a professional biography for each employee. Write a small paragraph that describes an employee's work history and current role. Consider allowing employees to write their own professional biographies so they're more personal. For example, a staff member might briefly describe their job and how their role helps the company achieve its goals. They could also add some personal facts, such as where they live or their favorite activity to do in their free time. These may also be in the first person to ensure a personal element.
Read more: How To Write a Quick and Effective "About Me" Description
Profile pictures
An online team page may incorporate profile pictures of the company's staff, which help customers visualize each employee. If you want to include images of each employee without using headshots, consider using avatars for your staff. This is a creative alternative to profile pictures that adds a design element to your webpage. Whether you use profile pictures or avatars, try to ensure that these images are professional and visually appealing. Consider hiring a photographer to take company photos for this page or commissioning a designer to create avatars.
As with any other page on your company's website, an effective "Meet the Team" page often includes design elements and customization. It's often important for this page to be professional and cohesive, meaning that each element is the same or similar enough to one another. For example, the color scheme might be the same throughout the page to align with the company's brand. Thoughtful and unique design elements can also differentiate a team page from competitors' websites.
Popular trends for "Meet the Team" pages
If you're interested in making a "Meet the Team" page for the website of the company you work for, consider these trends:
Links to social media
Include links to each employee's social media account on the team page to allow consumers to connect with employees to ask questions. If a website visitor wants to network with a certain employee, they can also use social media to easily contact members of the staff. You may decide to only include professional websites, such as business platforms or portfolios. Another option is to allow your employees to add personal social media accounts. Try to ensure that your employees are comfortable with this and are posting appropriate content before adding their links.
Related: 25 Do's and Dont's of Social Media for Business
Personable and fun features
This trend refers to unique aspects, such as widgets, that make your "Meet the Team" page distinctive. For instance, you could add windows that appear when users hover over each profile, containing some information about each employee. Some examples could include employees talking about their family, their favorite animal or where they like to travel. These pieces of information can help customers relate to your employees. Another option is to use creative photos instead of professional headshots. For example, consider allowing your employees to submit pictures of themselves with their family, friends or pets.
Additional information
Some team pages include longer biographies that allow employees to describe more about their personal and professional lives. These extended biographies might be about two paragraphs long. For instance, they could write about their hobbies or how they became interested in pursuing their current job. Another option is to interview your employees and use a Q&A format to highlight each team member's personality.
Art or animation
Similar to incorporating design elements to your "Meet the Team" page, you can also include art or animation. This adds creativity to your webpage and a component that's visually interesting. If your company has a design team, consider approaching them to design art for this page. You could also hire an external designer to work on this project.Consider redesigning your company logo or including art that encompasses the company's brand. If preferred, consider also including some animation on the page. For example, adding having each employee smile in a GIF-style format when users hover over their photo can be an interesting style choice.
